This is what happened after Google+ offered custom URL or Vanity URL to Plus1Followers Google+ Page
We are happy on seeing an email from with subject
Claim a custom URL for your Google+ page
Once after clicking Claim URL button it is redirected to the Google+ page Popup box showing the URL google.com/+Plus1Followers so after on clicking the check box I agree to TOS and clicked Claim URL button
Note: There is also an option “Request a different one” if you are not satisfied with the offered URL
And after clicking Claim URL there will be an another pop up message Confirm Custom URL. When you click cancel it will take to the previous box. Once you are sure you can click Confirm choice button
So its all done, It has redirected to About us page ! Its all set now and we are branded in Google+ page now.
Here is Frequently Asked Question about Google+ Custom URL
Who will get Google+ custom URL ?
Right now custom URL is applicable only for Selected people based on some criteria. But Google has also announced that this will available to every one in future.
The message from Saurabh Sharma who is working in Google
Your Google+ profile is a place for you to share your passions with the millions of people who come to Google each day. Whether you’re a clothing brand showing off your latest fashions (google.com/+hugoboss), an athlete talking about the game (google.com/+davidbeckham), or an actor recalling a favorite role (google.com/+hughjackman), your Google+ profile helps you connect with the people who share your interests. Today we’re introducing custom URLs to make it even easier for people to find your profile on Google+.
A custom URL is a short, easy to remember web address that links directly to your profile or page on Google+. For instance, +TOYOTA can now use google.com/+toyota to unveil their latest models, +Britney Spears can share her upcoming appearances at google.com/+britneyspears, +Ubisoft can share game trailers and videos at google.com/+assassinscreed, and +Delta can help travellers find great deals at google.com/+delta.
Custom URLs will also be available to people and pages worldwide, so brands like Globo can point readers to google.com/+epoca, or any of their other Brazilian publications.
At first, we’re introducing custom URLs to a limited number of verified profiles and pages. But over time we plan to offer custom URLs to many more brands and individuals, so please stay tuned!
What is Google+ Custom URL ?
Usually when we create Google+ account we do get random 21 digit unique number for identification similar to this https://plus.google.com/101094135981777692560/ so custom URL is that will give Brand name instead of Random number similar to this google.com/+Plus1Followers
What are benefits of Custom URL ?
Profile looks simple and easy to remember. It also increase the value of brand.
Can I claim Custom URL Manually?
No, you have wait until Google sending you an email about offering custom URL.
May be in future there will be an option in claiming manually as like in Facebook or Twitter.
How many Profile can use same custom URL?
It is allowed one Custom URL to one Profile.
Can I claim custom URL from my mobile device?
No, right now it is available only in desktop